You may have noticed the pendulum swinging with the new craze of huge protein consumption rates and big push to gain muscle mass. I came across one woman’s channel trying to convince every woman to bulk up – to go hard against the fear of it. Indeed I have had many women approach me over the past 2 decades for training and say that they don’t want to bulk up. And then you have loads of trainers, including myself that have for years tried to explain how hard it is to truly get bulky. But being aware that it’s difficult doesn’t mean you should or shouldn’t do it. It is not, though it would appear many would disagree with me, all good to get huge. There are consequences, amenorrhea being just one of them. But to get attention now, you have to sell the other end of the spectrum, now, instead of simply reassuring that bulkiness is not necessary and also very unlikely without massive changes and effort, we try and sell the bulk, be the bulk, Bulk Smash. Extremes sell but guess what, as always, the answer to most questions lies in the middle, close to our instincts and often less fun to talk about at a party.